Tote bag used as a give-away at events promoting Kaiser Permanente. To give the bag an additional purpose than just to carry groceries, the design serves as a reminder and inspiration for shoppers to buy fruits and veggies in a rainbow of colors. On the Kaiser Permanente brand store—an internal online store where employees can purchase promotional items for themselves, teams, or events—this item is the best-selling brand product (selling over 400,000 units). Designed at Kaiser Permanente Brand Creative.
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