![](https://cdn.myportfolio.com/499be323bb962d76f43d1f71e2945d3f/7974563bbdbc36993524692e_rw_1200.jpg?h=ff54614030e82b4d2e7cbc95e35dd135)
Tote bag used as a give-away at events promoting Kaiser Permanente. To give the bag an additional purpose than just to carry groceries, the design serves as a reminder and inspiration for shoppers to buy fruits and veggies in a rainbow of colors. On the Kaiser Permanente brand store—an internal online store where employees can purchase promotional items for themselves, teams, or events—this item is the best-selling brand product (selling over 400,000 units). Designed at Kaiser Permanente Brand Creative.